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In for the win, authors kevin werbach and dan hunter argue persuasively that gamemakers need not be the only ones benefiting from game design. The book by kevin werbach, an associate professor in whartons legal studies and business ethics department, and swinburne law school dean dan hunter has been published globally in english, chinese, japanese, korean, russian and spanish, and more than a quartermillion people have taken werbachs gamification course on coursera. Receive the first opportunity to download and read the ebook, plus an 80% discount off the retail price. How game thinking can revolutionize your business by kevin werbach, dan hunter doc. In november, wharton digital press published for the win. How game thinking can revolutionize your business by kevin werbach, dan hunter good books by sayingthey cant stop reading them, well, i really could not stop reading. Founder of the technology consulting firm supernova group, he has advised the fcc and department of commerce on communication policy. How game thinking can revolutionize your business, 2012, 144 pages, kevin werbach, dan hunter, 16630239, 97816630235, wharton digital press. Personality based gamification educational gamification.
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In games, people will say some great thing for the win. How game thinking can revolutionize your business, by kevin werbach, wharton associate professor of legal studies and business ethics, and dan hunter, professor of law at new york law school. In addition to his influential work on telecommunications and internet policy, he is a pioneer in the emerging field of gamification. Since 2004, werbach is an associate professor of legal studies and business ethics at the wharton school, university of pennsylvania. With eyes wide open to both the promise and the risks inherent in yoking business practices to the power of play, hunter and werbach may have singlehandedly saved gamification from collapsing under the weight of its own hype. Werbach and hunter are lawyers and world of warcraft players who created the worlds first course on gamification at the. Kevin werbach is an expert on the business, legal, and social implications of emerging technologies such as blockchain, broadband, and big data. Take your gamification efforts to the next level when the economist covered kevin werbach and dan hunters new book for the win in 2012, they referred to gamification as a management craze. How game thinking can revolutionize your business, werbach and hunter argue that its much more than just drizzling these elements onto a business process like. For the win by kevin werbach and dan hunter gives designers the blueprint they need to make their gamification efforts part of the successful 20 percent. How game thinking can revolutionize your business kevin werbach, dan hunter take your business to the next level for the winmillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play world of warcraft, farmville, scrabble, and countless other games, generating billions in sales each year. How game thinking can revolutionize your business by kevin werbach, dan hunter mobipocket for the win.
Think about a time when you were engrossed in a game. An influential figure in internet policy, werbach served on the obama administrations presidential transition team in 2008. Werbach and hunter, lawyers and world of warcraft players, created the worlds first course on gamification at the wharton school. Everyday low prices and free delivery on eligible orders. In their book, they reveal how game thinkingaddressing. The latest book on the subject, for the win, comes from kevin werbach and dan hunter, from the wharton business school and the new york law school respectively. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Receive the first opportunity to download and read the gamification ebook bundle, which includes both books by werbach and hunter. Heres how to get windows 10 for free, if youre currently running a licensed and activated copy of windows 7, windows 8 or windows 8. It was originally something you had to do to get over the top. How game thinking can revolutionize your business ebook written by kevin werbach, dan hunter. Since then, gamification has proved to be much more than a fleeting fad. If you are installing windows 10 on a pc running windows xp or windows vista, or if you need to create installation media to install windows 10 on a different pc, see using the tool to create installation media usb flash drive, dvd, or iso file to install windows 10 on a different pc section below.